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Dating app advertisements

Dating app advertisements

Leveraging Mobile Action's ad intelligence data, we look at where dating apps advertise in terms of in-app ad networks and with which creatives. ECPMs is a metric used to measure an app publisher's ad monetisation performance. Similarly, dating apps also boasted higher click-through. After being bombarded by constant advertising for online dating sites, such as Match and eHarmony and increasing presence of dating apps in my friends' lives;‚Äč.

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