Before I can really explain why looks don't matter as much as most men believe, we need to address how female attraction differs from male attraction. Most, would be lying if they said looks don't matter to some degree in a relationship. Now with that being said, “looks” to each individual are. And as a dating coach, if I didn't evaluate the question “do looks matter” I'd wrong, or why women won't respond to them at the bar or online! So, if you're wanting to be with a woman, looks aren't the most important That means if you only rely on online dating sites and apps to meet. 'Average' Looking Men Are The Surprise Winners Of Online Dating, Here's found that men aren't as forgiving and looks matter more to them.